Welcome to Younify, where modern innovation meets timeless values of inclusivity and sustainability. Empowering metropolitan adults to shine with confidence, we celebrate diversity, foster body positivity, and care for the planet. Our mission is to inspire self-love and a healthier future through eco-conscious skincare.
Brand Values
Our Promise
Younify offers high-quality, sustainable body care products made with natural ingredients for everyone. We prioritize transparency, inclusivity, and empower your self-care journey through guided routines that nurture your skin while respecting the planet.
Brand Pillars
Moodboard
Our Story
Younify redefines body care for everyone by using sustainable, natural ingredients to create unisexual products for all skin types. Our guided routines promote self-discovery, confidence, and eco-conscious living.
Noto Serif Display
Condensed Italic
Raleway Light
Exfoliating Body Scrub
With Sea Salt, Coconut Oil and Vitamin E
Raleway Regular
Raleway Light
Additional Visuals
Logo Ideations
The deer, symbolizing grace, purity, and connection to nature, embodies our brand's commitment to gentle, effective skincare and harmony with the environment.
Final Concept
Visuals and Collaterals
Key Takeaways
I honed my skills in crafting a brand identity from the ground up, weaving together core values that authentically reflect the brand's essence. Developing impactful visuals presented a creative challenge. Understanding the nuances of our target audience's preferences and needs was pivotal in shaping compelling marketing strategies. Moreover, I discovered the transformative power of storytelling and emotional connection in forging deep brand resonance.
Type Systems
Brief
Create a premium sustainable skincare line in the industry which emphasizes luxury, purity, and environmental responsibility through organic ingredients and eco-friendly packaging.
Target Audience: Affluent, eco-conscious individuals and beauty enthusiasts.
Tone
At Younify, our tone is inclusive and empowering, authentic and genuine, with a modern sophistication that remains caring and compassionate. We inspire confidence and self-love through sustainable body care.
Keywords
Simplicity, Indulgence, Ritual, Premium, Inclusivity, Body Positivity
