Content Creation:
Showcase product benefits through demonstrations, behind-the-scenes insights, and customer testimonials.
Audience Engagement: Use tutorials, transformations, and challenges on Reels and Stories to encourage participation and highlight effectiveness.
Targeted Advertising: Promote products and increase brand awareness with strategic ads and engaging contests or giveaways.
Youtube
Engaging Videos:
Create product reviews, tutorials, and behind-the-scenes glimpses to showcase your brand and invite viewer participation through challenges and collaborations.
Shorts Content:
Share quick tips, product demos, and fun insights to engage your audience in a fast-paced format.
Targeted Ads: Promote products to drive traffic, enhance brand awareness, generate leads, and retarget previous interactions for better engagement.
Curated Experiences:
Use Twitter Moments to highlight products and tell your brand's story through related tweets.
Engaging Content:
Share product announcements, skincare tips, customer testimonials, and behind-the-scenes insights while engaging with trending topics.
Interactive Engagement:
Use polls for feedback, organize followers with lists, host live Q&As, and collaborate with influencers.
Dynamic Reels:
Create short tutorials and before-and-after transformations to highlight product effectiveness and encourage user participation through challenges.
Engaging Posts:
Showcase product demonstrations, behind-the-scenes insights, customer testimonials, and educational content, while tying in seasonal themes.
Targeted Ads: Promote products to specific audiences, enhance brand awareness, retarget previous website visitors, and generate leads.
68% of consumers are looking for products labeled as “clean”
Approximately 70% of consumers report that they research product ingredients
47% of customers prefer body care products designed to adapt to environmental stressors
There is a growing trend towards personalized skincare solutions
Natural elements in merchandise are a priority for 40% of consumers
Over 80% of consumers express interest in trying new brands if they align with their values.
Search volume for "sustainable beauty" has surged over 200% since 2019
41% of consumers express concern about
the environmental impact of their products
Interest in cruelty-free products has surged
Brief
Develop a digital campaign for a premium sustainable skincare line that showcases luxury and environmental responsibility. Deliverables include a cohesive strategy across social media, influencer partnerships, and visual content that embodies elegance and sustainability.
Younify’s feed showcases inclusivity with a clean, natural aesthetic. Vibrant visuals and inspiring captions highlight ingredients, diverse models, and self-care routines, blending education, empowerment, and sustainability.
Feed
Concept
Content planning highlights Younify’s sustainable, unisexual body care benefits while promoting confidence and eco-conscious habits. Posts focus on product launches, routines, and testimonials for consistent engagement.
Post
Planning
Digital Scope
The digital scope is vast, with social media offering access to diverse demographics. Targeted ads can drive brand awareness, while engaging content and influencer partnerships can boost credibility and sales. With India’s growing online audience, particularly in Tier 1 and Tier 2 cities, social media campaigns can effectively position Younify as a leader in sustainable body care.
Key Takeaways
In my journey through digital marketing, I created a comprehensive post planner, which helped me streamline my content strategy and maintain consistency across platforms. By exploring optimal posting times, I discovered how timing can greatly influence engagement and reach. Additionally, I developed product posts and engaging reels, which allowed me to connect with my audience in dynamic ways.
Moreover, I learned about the various types of digital marketing, including social media marketing, email marketing, and search engine optimization, broadening my understanding of how to effectively promote products and services in the
digital landscape.
AFRICA
Optimal Posting Time (IST)
Optimal Posting Time (Local)
12 PM-2 PM, 5-7 PM, 10 PM-12 AM
9-11 AM, 2-4 PM, 5-7 PM
AUSTRALIA
Optimal Posting Time (IST)
Optimal Posting Time (Local)
3-5 PM, 8-10 PM, 1-3 AM
12 PM-2 PM, 5-7 PM, 8-10 PM
"The number of online beauty shoppers in India has gone from from 25 million in 2020 to over 122 million in 2025."
Defining Market Status
Current Industry Trends
Brand Image
Market Positioning
Our brand offers premium, sustainable body care for environmentally conscious consumers who value quality and ethics. We provide luxurious, natural products for all genders, focusing on inclusivity and holistic self-care while ensuring transparency and responsible sourcing.
Market Scope
The bodycare market is poised for significant growth, driven by rising disposable incomes and increased awareness of skincare's health and aesthetic benefits. Urbanization and changing lifestyles are boosting demand for organic and natural products. Additionally, the growth of e-commerce has expanded product accessibility, enhancing consumer choice and brand visibility.
Image
Goals
Audience
Posting
Schedule
I crafted a precision-timed posting schedule calibrated to the target audience's peak engagement windows on social media. This strategic plan utilizes audience insights, engagement metrics, and social media analytics to optimize content deployment, thereby maximizing brand visibility, driving meaningful interactions, and bolstering brand equity during high-traffic periods.
Post Content
Global Optimal Posting Time
NORTH AMERICA
Optimal Posting Time (IST)
Optimal Posting Time (Local)
10 AM-12 PM, 2-4 PM, 7-9 PM
7-9 AM, 11 AM-1 PM, 4-6 PM
SOUTH AMERICA
Optimal Posting Time (IST)
Optimal Posting Time (Local)
11 AM-1 PM, 3-5 PM, 8-10 PM
8-10 AM, 12-2 PM, 5-7 PM
NORTH AMERICA
Optimal Posting Time (IST)
Optimal Posting Time (Local)
10 AM-12 PM, 2-4 PM, 7-9 PM
7-9 AM, 11 AM-1 PM, 4-6 PM
ASIA
Optimal Posting Time (IST)
Optimal Posting Time (Local)
2-4 PM, 7-9 PM, 12 AM-2 AM
11 AM-1 PM, 4-6 PM, 7-9 PM
EUROPE
Optimal Posting Time (IST)
Optimal Posting Time (Local)
12 PM-2 PM, 5-7 PM, 10 PM-12 AM
9-11 AM, 2-4 PM, 5-7 PM